Custom Packaging Printing Methods

When it comes to branded packaging, every business wants more than just a protective box or bag — they want packaging that tells the story of their brand. But this raises a key question: which printing method is best suited for your product?

Today, the three most widely used printing techniques for packaging materials are offset printing, flexography, and screen printing. Each comes with its own strengths and limitations, which we’ll explore in this blog.

Offset Printing

Offset printing is the classic choice for brands aiming for a premium look and maximum attention to detail. With this method, virtually any type of print design can be transferred with exceptional accuracy. Offset printing is most often used for cardboard boxes, where the print layer also adds durability and strength to the packaging.

Advantages:

• Capable of printing highly complex designs;
• Wide color spectrum with precise accuracy;
• Ideal when packaging is not only about protection but also about enhancing your brand image.

Limitations:

• Higher cost.

Best suited for: Branded retail boxes, gift or presentation packaging, catalogs, and premium product packages.

Flexographic Printing

Flexography is especially practical when large production volumes are required. This technique uses flexible printing plates, making the process fast and cost-effective. It is most commonly used for paper bags and a wide range of cardboard boxes.

Advantages:

• Lower unit cost for high-volume runs;
• Fast and efficient production process.

Limitations:

• Lower print detail compared to offset;
• Less suitable for highly colorful or complex designs.
• Requires a one-time investment in printing plates (clichés);

Best suited for: High-volume runs of paper bags and cardboard boxes where cost-effectiveness and speed are key.

Screen Printing (Silkscreen)

Screen printing is particularly effective for smaller print runs. It delivers sharp, high-quality results, making it perfect for logos, text, or design elements that need to stand out. This method is also widely used for adding premium effects such as metallic finishes, gloss, or textured surfaces.

Advantages:

• Bold, durable prints;
• Perfect for creating a premium, elegant brand image;
• Flexible option for smaller production volumes.

Limitations:

• Higher cost per unit for large runs;
• Limited color range compared to offset or flexo.

Best suited for: Premium cardboard boxes, paper bags, gift packaging, limited editions, and branded collections where visual impact is critical.

Frequently Asked Questions

Does branded packaging improve sales?

Yes! Branded packaging is not just about protection. It creates the first impression, builds customer trust, and ultimately increases customer satisfaction. Learn how branded packaging boosts product sales.

When should we start branding product packaging?

It is advisable to introduce branded packaging when your business is growing steadily, order volumes are increasing, and you want to stand out in the market. This stage signals that it’s time to invest in visual identity to build a stronger connection with your customers. Find out if your business is ready for branded packaging.

What specifications should be considered when printing on packaging materials?

Printing specifications depend on the material, the order volume, and the complexity of the design. For example, flexography is effective for large runs, silk screen printing works well for small batches and unique visuals, while offset printing is ideal for premium quality. Choosing the right specifications ensures your branded packaging is high-quality, durable, and visually distinctive. Using cardboard boxes as an example, learn more about specifications of printing packaging materials.

Choosing the right printing method for your branded packaging depends entirely on your goals and product type. If you’re looking for maximum detail and a premium finish, offset printing is the way to go. If efficiency and cost-effectiveness for mass production are your priority, flexography is the optimal choice. And if your focus is on unique effects, elegant finishes, or smaller runs, screen printing will serve your brand best. At Leader Pack, we offer all major printing solutions — from cardboard boxes to paper bags and a wide variety of packaging materials. With us, you get more than just packaging: you get a visual identity that leaves a lasting impression on your customers.